Apple shocked everyone yesterday announcing record quarterly results that exceeded analysts’ expectations. What was the reason behind their success?
I asked this question to Simon from Astute Photo, who argues that careful product management, genial engineerng, iconic design and great marketing are all reasons for their success.
These results also show that Apple’s waterfall effect works wonders, Simon says.
Read the interview here:
American car web site Edmunds.com is offering $10 million of its advertising space for adverts encouraging Americans to buy cars, AdAge.com reported yesterday.
The ad, which will run for 90 days, argues that this is a great time to buy a car in the US as there are huge discounts available.
Jeremy Anwyl, CEO of Edmunds.com argued that his company felt impelled to show its support to the American car industry. ‘We’ve got to shock people into the market,’ he said.
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